Historically suppliers have invested resources to develop value for their customers—but often resulting in mismatches between demand (what customers want) and supply (what is available in the marketplace). Obviously, because of the investment made, suppliers end up pushing products at high prices to cover their expenses with low profit margins hurting both customers and suppliers.

Let’s avoid the pitfalls of markets.

• How would it change the way supply and demand works if we know what and when something is needed?
• How could we mobilize consumers to tell suppliers what they want and benefit both?

It is easier for suppliers to provide better prices to large-scale companies, because their volume allows them to reduce their cost of selling. If SME’s get together, they can also buy like large companies at lower prices.

CLUBMEIN.COM is a tool (website) that offers the ability to tell suppliers what SME’s want and buy like “large companies” at reduced prices.